 |
In today’s era of social networking, users are actively sharing ideas, activities, events, and interests within their networks. They are constantly exchanging views on topics related to politics, entertainment, products, brands, sports, and a lot more. In fact, there are millions of messages floating on social media channels like Facebook, Twitter, YouTube, FriendFeed, etc. Are you tracking what’s being said about you and your brand online? Are you able to filter messages that are associated with your brand? If not – you will like to check that out. You can use Context Mine to get all the chatter around your company and brand. Check out your online reputation in real-time.
Go to top |
 |
When you decide to monitor social media you look around a tool which can cover the maximum number of channels. There are lots of tools available in the market. Most of them cover the popular channels like Facebook, Twitter, and YouTube. But, Context Mine covers not only the popular channels but almost the entire social media. It covers more than 200 channels which include video sharing networks, micro-blogging platforms, social networking sites, news services, blogging platforms, news aggregators, and many more. You can also add your own RSS feed to monitor.
Go to top |
 |
The era of communication has changed. Today, people write about experiences at several social media channels. More and more consumers are turning to the web to find businesses and products, and more consumers rely on online reviews or “digital word-of-mouth” to make their purchase decisions. If a customer purchased a mobile set and faced some problem with its battery, chances are high that she will update this immediately on her Twitter and Facebook post. Same applies in case of a hotel reservation, purchase of a refrigerator or even with a movie. Users are constantly updating their social profile, their status on a regular basis with all this information. As a brand owner you would like to listen to your customers, their unofficial feedbacks, both positive and negative. Context Mine’s contextual search and data mining capability helps you do just that. You can track your influencers and know everything that is being said about your brand. You can even contact the people who are talking about you in real-time. And most importantly, you can avoid the propagation of negative sentiments.
Go to top |
 |
Along with your own brand and product, you can also track your competitors. You can check the social presence of your competitors and also monitor their online reputation. You can track your own and your competitors online visibilities and compare the trend with your own product. It helps to understand the market reaction – why people are satisfied with one product and what next would they like to see from either you or your competitor. Context Mine can help you to do all this from a single dashboard. Create topics and start monitoring. Simple and effective.
Go to top |
 |
Your employees are abuzz with opinions — the only question is whether that buzzing reaches your ears. The first step is to tune in. At many occasions you would like to see what your employees are talking on their social media channels. Are they talking about your brand? Are they talking about the domain you work in? Are they promoting your company through their presence on web? All this and many more things about your employees can be useful to your organization. You can track all this through Context Mine. Start listening and make your employees your best marketers!
Go to top |
 |
PR campaigns require regular monitoring and engagement. Context Mine provides a good platform to monitor your PR campaigns. You can track the conversation at different levels. It could be real-time, hourly basis or on a daily basis. You can reach out to the real people who are talking about your campaign or trying to seek some information on that. You can engage those people with relevant conversation and interaction. And, you can do all this by using Context Mine.
Go to top |
 |
When you are spending money on your marketing effort, how do you know the impact it is creating? Do you know the return on investment (ROI) for the marketing expenditures you make? The answers could be crucial when you are spending especially on the Internet. Though online marketing and social media marketing are drawing lots of attention these days, measuring marketing ROI remains one of the major challenges. But with the help of Context Mine, you can now check the buzz your particular marketing campaign is creating in the online community. You can see all the messages and all the people who are influenced or impacted by your efforts. Measuring ROI with the help of Context Mine statistics is much easier.
Go to top |
 |
A market research where geographical statistics related to social media conversations are required is a good fit for Context Mine. You can use this application to fetch user statistics according to geography. For example, if you want to know the popularity of a particular brand in a particular region, you can check out the number of messages that region is producing. You can get the statistics as per the city, state or country.
Go to top |
 |
When you are monitoring a particular event or campaign, you would like to view its real time statistics. Find out who is talking about this event and who is helping this event. What is the hourly trend? Which social media channel is creating maximum number of messages? Twitter or Facebook? Are they uploading any photographs on Flickr? Or Picasa? You can track all this information through Context Mine. Just create your topics and start monitoring all the conversations and statistics in real-time.
Go to top |
|
|
