We are happy to announce three new features we added in Context Mine, today:

• Easy topic profile setup, to help simplify topic creation process
• Application Source Analysis, which displays statistics for applications & devices used by your users for posting messages
• Integration with Microsoft Ad Center, to provide real time Ad bidding information on Bing and Microsoft display networks for your keywords & phrases

We appreciate the feedback we keep on getting from our customers. This helps make sure that our product road map is always aligned with our customer needs and we keep on releasing new features and updates that add value for our user base.

Easy Topic Profile Setup:

Majority of the current users are excited about the power & flexibility offered by our topic creation wizard. Unlike most other social media monitoring tools in the market today, it not only lets you create topics by keywords, it also allows you to create topic by URLs & or even public/private social media profiles.  However, the topic creation process was not entirely smooth & user friendly. With the release of new & improved topic wizard, we hope that we have addressed those concerns.

How to use this feature:

When your log-in to your account for the first time after profile activation, you will be prompted with this wizard automatically.  You can also navigate to this wizard by selecting ‘Add Topic’ option from the brand hierarchy screen.

On the above screen, Keyword topic option is presented as a default option, but you can click on other option icons (displayed at the bottom) to change your topic type.  Our topic profile setup wizard will present series of simple steps to let you create topic, preview your results and allow you to make your search persistent.

You can also make use of ‘Advanced Query’ option to construct more powerful queries using Boolean operators like AND/OR/NOT.

Application Source Analysis:

We have added one more statistics from Twitter & Facebook messages: Application Source Analysis.  This will allow you to view statistics around applications that are being used to tweet or send Facebook updates.  It initially displays breakdown by device type (PC v/s smartphones & tablets)

You can drill it down further to view breakdown by each category. Additionally, smartphones category will also display comparison between four major mobile OS: iOS, Android, Blackberry and Microsoft. You can also click on any of the source link URLs (on left side) to view messages posted via that source.

Microsoft Ad Center Integration:

As some of you already know, ContextMine has integrations with Google Ad Words to view Ad bidding information for Google in real time .  We have expanded capabilities of our Ad Networks tab by adding Microsoft Ad Center into the mix as well.  It will allow you to monitor Ad bidding information from Microsoft in real time. Our Ad Networks tab will let you compare CPC , expected no of clicks & ad position for your keywords and phrases between Google & Microsoft You can update your bidding information, add keywords/phrases and most importantly, compare search insight v/s social media insights  for your keywords side by side.  To access this feature, simply navigate to ‘Ad Networks’ tab.

Please note that, similar to Google Ad Words, this feature is available to our premium customers only.  To learn more about this feature, send us an email with your ContextMine account information at sales@context.com.

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We hope that you find these features useful.   As always, please share with us any feedback, questions or concerns you may have regarding our product.