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Social Media Marketing is a new advertising methodology where you promote your business through different online social media channels. It’s not just limited to regular one way advertising technique but it also gives a chance to interact directly with your end user. It provides a flexibility to twist your marketing strategy as and when needed.
To understand the impact it is going to make, let’s look at few studies:
- According to a 2009 CMO Survey, currently 3.5% of marketing budgets is spent on social media marketing, with that figure predicted to grow to 6.1% within 12 months and 13.7% within five years.
- According to the 2009 Digital Readiness Report, “Essential Online Public Relations and Marketing Skills,” a majority of organizations are now contemplating hiring social media specialists.
- In a 2007 study by eMarketer, commissioned by MySpace, it was predicted there would be a $1230 million spend on social network marketing.
- In a 2008 study by Forrester Research evaluating the social network marketing programs, only one of the 16 major firms it had reviewed had received a passing grade, with half of the programs scoring a zero or lower.
Social Media has become a golden marketing rush for many marketers across world. Real users talking about real products is an added advantage, though, tracking all the information floating in social media becomes little tough at times. When we tried to analyze real time data from Social Media we found many interesting outcomes. We can see many interesting trends – even popularity of brands, products can be measured over time. When we go little deep in user statistics we can find out the most talked about products, brands for a particular region and vice-versa. There are many such interesting patterns.
We believe that before marketing a product / brand through social media, a marketer must analyze data floating on different social media platforms. Keeping this thought in mind we developed Context Mine. It is collecting data from 100+ social media websites. It also analyzes data on different parameters like, message, user, location, etc. To know more about this, please visit – http://www.context.com/contextmine/index.html
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[...] This post was mentioned on Twitter by Ambuj Tiwari. Ambuj Tiwari said: First Step Towards Social Media Marketing – http://tinyurl.com/yb75cwn [...]
[...] but, it’s usage in Social Media is certainly a new buzz for them. As we understand from my previous post [on Social Media Marketing], the need to address this emerging market is fiercely felt. Companies [...]
[...] but, it’s usage in Social Media is certainly a new buzz for them. As we understand from my previous post [on Social Media Marketing], the need to address this emerging market is fiercely felt. Companies [...]