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Our CA2010 primer follows California Governor 2010 race. You can listen to the conversation that's happening about each candidate on social media networks. It also tracks news and blogs mentions about these candidates as well as chatter from their Facebook fan pages. Use our unique 'Social Media Dashboard' to view most popular stories and messages about these candidates on various social media sites like Facebook, Digg, Reddit, Youtube, etc. Find out who is influencing the conversation on social web about these candidates and listen to their chatter.
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Our home improvement use case highlights how Context Mine can be used to monitor chatter around your brand as well as your competitors along with common industry terms. This use case tracks social chatter around home improvement and tracks two of the biggest competitors in the field: Lowe's and Home Depot. Using our comparative analysis feature, you can compare share of conversation between Lowe's and Home Depot. Use our real time monitoring feature to listen to customer conversation, their concerns, likes, dislikes and respond via social web.
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How is it setup?
Setting up topics in Context Mine requires creating persistent searches using our 'Brand Hierarchy Manager'. Each Topic can be assigned one more query criteria. You can also create more advanced search containing boolean operators like 'AND' ,'OR', 'NOT', etc. For this particular use case, 'Meg Whitman' topic is setup to track keywords 'Meg Whitman', 'whitman2010', 'new California' (campaign slogan). 'Jerry Brown' topic is setup with following keywords: 'Jerry Brown', 'Brown for governor' , 'jerrybrown2010', 'California working again' (campaign slogan).
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How is it setup?
For this use case, we setup three different topics: topic for home improvement, contains keywords like home improvement and home remodeling. Topic for Lowe's looks for any occurrence of keyword 'Lowe's'. Home depot topic tracks for exact phrase 'Home Depot' or keyword 'homedepot'.
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Back2school use case illustrates how Context Mine can be used to track marketing campaigns and public conversation around a particular event. It tracks for conversation around 'back to school' topic and campaigns run by major retailers (Kohls, Macy's, Walmart, Amazon, Best Buy, etc) for this event. Using our various social media measurement features you can track daily, weekly, monthly trends; analyze peaks and valleys in your social media volume charts, view conversation digest in the form of top keywords and tags from your social web chatter.
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Similar to home improvement use case, this use case also tracks some of the health issues: Alzheimer, Diabetes, and Cardiac Disease along with major drugs for each issue. Use our social media measurement to learn more about user demographics for each of these issues. View users who are most active users who are influencing the conversation on social web. You can also refine your social buzz by geography using our 'Measure Geography' feature. Use this knowledge to reach out to your ardent users and help build online community around your brands and products.
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