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As people keep creating real data on a regular basis, the volume of data that flows on the social web gets huge. In addition, they are constantly talking about products, brands, events, campaigns, etc. through several social media channels. Context Mine monitors the social web and all user generated content. It also filters out data based on the contextual parameter provided by the users. You can view tweets, posts, links, photos, videos, etc related to only your own context.
Context Mine also allows users to select the source they want to monitor. For example, if you wish to monitor only micro blogging platforms like Twitter, FriendFeed, Identica, you can customize the application accordingly.
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Data in its raw form is not useful – it needs to be mined and analyzed. Apart from mining contextual data, Context Mine also shows the trend of that data. It captures the buzz created around a product, brand, event, etc. and analyzes the trends across multiple channels. With its unique message trend chart, Context Mine shows the trend on an hourly basis. Users can also customize to see trends on a daily, weekly or monthly basis. Individual source analysis and trends can also be configured.
One of the most important features of Context Mine is to compare trends. You can compare the message trends of two or more topics on a line chart. You can also view their popularity in terms of number of messages created on social media.
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Along with messages, message generators are also important. Context Mine captures user demographics from sources like Facebook, MySpace, YouTube, etc. User demographics add more meaning to message statistics. It provides a meaningful perspective to user specific data.
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Capturing messages and user information gives the trend measurement as well as volume. There are occasions when the influence of these messages makes more sense to an organization or its brand, products, and services. Context Mine measures the influence of users at several levels across all the social media channels as well as at individual source level. Based on its unique influence calculator Context Mine ranks people based on their influence. You can see the list of people who are influencing others on your brand. You can do the same for you competitors. You can check out the messages of these influencers. And, you can check out how they are making the impact.
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There are several information and statistics related to messages, blogs and posts from various social media channels. Since different people have different requirements, Context Mine allows users to customize their dashboard as per their requirement. While few users may need to see Most Commented Facebook posts, others might want to know Most liked Facebook posts or Most Commented YouTube Videos. They can configure their dashboard accordingly and the desired statistics will be visible on their dashboard.
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Along with fetching public data, Context Mine can also acquire data from private social media channels. With proper permission and authentication Context Mine crawlers can fetch data from various private channels allowing users to engage with other message generators, thus providing a customizable engagement platform.
Along with private media channels, Context Mine can also crawl a particular RSS feed. If you want to track a website or blog which is not listed at Context Mine, you can explicitly include that in the source list.
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Social media buzz can be powerful when it is integrated with different web analytics platforms. Context Mine provides the facility to integrate Google Analytics and Bit.ly, whereby users can get data from these analytics platforms and compare that with the contextual buzz coming from different social media channels.
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Ad Networks help users to publish different ads based on certain keywords. Context Mine helps advertisers to identify top keywords that can be used as input for ad networks. A user may check the statistics related to a keyword on Google Ads. This helps in gauging keyword popularity i.e. which keyword could generate more value and help in driving more traffic.
You can check out the social media popularity of a particular ad before placing it to your Google Ads network. You can also compare the popularity of different keywords and do your ad budgeting accordingly.
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Context Mine is a hosted application so you do not need to install or customize anything. Just sign up to avail all the benefits of this application. It also has a specific two minute guide to help you start with your own social media dashboard.
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